Corporate Start Up

Start up is the most difficult time for a business. Getting established requires a clear understanding of the issues facing small businesses, such as the best time and way to enter the market, sourcing capital, planning and research.


Domain Associates have spent many years in a professional environment undertaking corporate recovery, launching an e-commerce start-up, and working at governance level with a number of other clients. This has finely tuned our senses to the key success factors for start-ups, and we have developed strategies to manage these. With Domain Associates, any new business will have the best chance for success.

Strategic planning

It’s one thing to have a bright idea, another to make it commercially viable, and yet another to achieve success with it. The answer is a methodical strategy. Once the product or service idea is conceived, and there is proof of its appeal in the market, there must be a pathway towards commercializing the idea into wealth. Our strategic plan takes a client through each step, carefully implemented in a manageable and sustainable way, to ensure a business maintains balance.


Close attention must be paid to the financial aspects of the business. Domain Associates can help with strategic financial analysis to plot the optimum sustainable growth rate, and ensure clients have enough capital along the way. Clients will see their new ventures gain in strength and value.


Keeping management focused on the strategy of the business, while maintaining a watch on the critical success checkpoints, is vital for a start up business. Neglect of early warning signals could see a client’s success trajectory plummet.


Because of the unique qualities and challenges facing a start-up, its governance board needs the skills and expertise of experienced members. With Domain Associates strategy, the mix around a board can create the necessary balance between diligent management and increasing capacity.

Corporate finance

Development capital

Start-up ventures often need external finance for things like product development and launch, hiring expert staff, and the marketing of a new product or service until it becomes fully commercialised. Domain Associates will assist clients in assessing their financial requirements, the likely sources and the cost of new finance, including assistance with:

  • raising and structuring bank debt; and
  • raising and structuring private equity/venture capital.

Applications for Finance

We are often involved in sourcing debt finance for our clients. In order to secure the finance on reasonable terms and conditions, we can offer specialist resources brought in for the task, so that a start up business is adequately presented to the financier.


Capital Raising

Our advisors have extensive experience in evaluating the best way to fund any start-up business. We have an extensive network of financiers, business angels, domestic and international venture capital funds that can provide necessary capital.


With Domain Associates advice, a new business will be able to access external finance at the best terms possible.

Strategic financial analysis - start up

For a client starting up a new business, it is vital to keep tabs on all aspects so that opportunities can be seized and problems resolved before any damage is done. Domain Associates’ reporting package, with a useful ‘dashboard’ of key performance indicators, can keep a client informed of all aspects of the new business activity. A feature of this concise reporting format emphasises ‘early warning indicators’, so that our client always has a finger on the pulse of the new venture.

Suite 106, Geyser Building,

100 Parnell Road
PO Box 136, Auckland 1140,
New Zealand

Ph +64 9 377 7463

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